Performance of Top 5 Beauty Retail Apps on Unified Platform in Tunisia in Q3 2025

In the third quarter of 2025, the beauty retail app market in Tunisia saw varied performance across the top five applications. According to Sensor Tower data, these apps showed significant activity in terms of downloads and user engagement.

BeautyStore, developed by DIGIZONE, maintained a consistent download rate, with numbers peaking at around 785 in late July. Throughout the quarter, downloads fluctuated but generally hovered around the mid-700s mark.

The app Think Dirty – Shop Clean from Think Dirty Inc. experienced a gradual decline in downloads, starting at 137 and ending at 35 by the end of September. Its weekly active users, however, remained relatively stable, averaging around 2.1K throughout the quarter.

Oriflame showed an increase in downloads mid-quarter, reaching a high of 107 in early September. Active users demonstrated a steady climb, peaking at 1.6K in mid-September.

The app Fatales saw a varied download pattern, with a notable peak of 80 downloads in late August. Despite fluctuations, the overall trend showed moderate engagement.

Finally, Rossmann observed a consistent increase in active users, starting from 253 and rising to 361 by the end of September. Downloads also showed a positive trend, particularly in early September when they reached 66.

These insights provide a snapshot of the beauty retail app landscape in Tunisia, highlighting user engagement and download trends. For more detailed analytics and insights, visit Sensor Tower.